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Our Why; and an Exciting Announcement!

Writer's picture: Michelle KuivMichelle Kuiv

One day in a Tualatin Chamber meeting we all started to introduce ourselves and our company slogans. There were some fun and standout slogans and one of our other trainers came up with his own slogan on the spot, I thought it was a great idea so I conjured up one as well "to help you move and feel better." My specialty was in flexibility and mobility enhancement and I loved working with novice lifters to help build their confidence in the gym so this became my slogan for the next few years. Then a few months back I decided I needed to explore my purpose again - my why. Why do I want to help people, how do I want to help them, and why does it matter? The more I dug and kept it in the back of the mind the more reasons I found. Then one day I was watching a singer - just amazingly talented and so humble and I thought "does she know how incredible she is?" Does anyone really know or acknowledge how amazing they are? And I realized most of the time the answer is no. People underestimate themselves or hold themselves back all the time. Then I realized my purpose "because people are incredible and I want to make sure they know it." To help them realize their full potential, how awesome they already are and how much more they could be and do. I sat on the "full potential" part for a while and realized that it felt like I was talking down, like there was something missing when really the point is that people are already awesome. Then it came to me, my why is my slogan "Because you're incredible." That's our first exciting announcement but as we roll out our new slogan I have also finally dived into a passion project that I've been wanting to do: our second announcement. We are starting a video podcast! I am interviewing amazing people with amazing stories to tell who help others realize how incredible they are and I am so excited to share it with you all. Our first episode will air in a couple weeks and I cannot wait to learn from these incredible people and have you hear not only their stories but how they are continuing to change the lives of others! The podcast will continue to grow and change but for now it is a platform to share information, resources, and inspirational stories. Your feedback is highly encouraged so we can continue to grow and adapt into something amazing!

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